You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years. You develop your marketing skills in a hands-on, experiential learning environment focusing on consumer behaviour, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork and planning. You create value for the marketplace and open doors to ever-increasing marketing management opportunities.

Senior-level courses include marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self-assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where the majority of your professors are full time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.

PROGRAM HIGHLIGHTS
Two marketing placements
Application of course work for real clients
Networking with business professionals
Hands-on experience with Shopify e-commerce platform, Shopify Badges & a live store
Consumer behaviour and segmentation tools including Environics Analytics PRISM5
Business to Business and Integrated Marketing Communications simulations
Small class sizes with committed business and teaching professionals
Professional Development Competition
Great Canadian Sales Competition
Specialized certifications based upon interest and aptitude
Learning Outcomes

You have the opportunity to access a vast network of industry and non-profit organizations via Faculty members, and alumni for learning and career openings. Further expand your horizons with opportunities to sharpen your skills and make important connections.

Sixth-semester exchange at Limerick Institute of Technology in Ireland.
Networking & Placement Events
Field Trips
Enactus SLC
Toastmasters
Young Women's Innovator Conference
Open the door to opportunity and challenge yourself to be the best you. In the act of trying, you often step out of your comfort zone, are empowered to keep moving forward — and you still have the safety net of your peers and faculty with small class sizes.

“If it’s easy the whole way through, I’m not doing my job. My role is to empower students so they will leave here with confidence and an ability to contribute. Our students are constantly reminding me just how bright the future really is.” Pam Armstrong, Marketing Coordinator

*NOTE: You can start this program in October and January. Applicants should apply at www.ontariocolleges.ca as a Business Fundamentals (0973) student. All students will start in this program and transition into the Business program area of their choice. Students who start in October or January complete their first year of the program at the end of June or July and then begin second year in September.

Graduates find careers as:

marketing analysts
product managers
sales managers
business analysts
account managers
community managers
social media managers and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, consumer goods, technology, banking and financial services. Graduates may also find success in venture development. Third-year empowers you with tools, experience and readiness for the demands of administrative marketing.