The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating wit han organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more.
The opportunities in Integrated Marketing Communication are tremendous. The Bureau of Labor Statistics (BLS) predicts 8% job growth for marketing managers from 2018 to 2028. The median salary for marketing managers was $132,620 in 2018, according to the BLS.
Master
Rolling Admissions
Open
Minimum GPA Level: 2.8-3.25
IELTS: 6.5 TOFEL: PTE: 0
2 years
USD$ 18000.00
*Price shown is for indicative purpose, please check with institution
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Normal, Illinois
Here are some scholarship that are available at The Illinois State University.
Tuition Fee Scholarship
For further details, please contact the university website.
All international
Tuition Fee Scholarship
For further details, please contact the university website.
All international