Marketing - Integrated Marketing Communication

Illinois State University
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Course Info

Summary

The Integrated Marketing Communication (IMC) sequence allows students to focus on the coordination of all the components of marketing communication (e.g., advertising, digital and social marketing, sales promotion) in order to send one consistent brand message. All aspects of communicating wit han organizations' target market fall under the umbrella of IMC. This includes digital media, social media, print media, broadcast, events, trade shows, email, direct email, product placement and much more.

The opportunities in Integrated Marketing Communication are tremendous. The Bureau of Labor Statistics (BLS) predicts 8% job growth for marketing managers from 2018 to 2028. The median salary for marketing managers was $132,620 in 2018, according to the BLS.

Career Outcomes

About Course
Course Credential

Master

Application Deadline

Rolling Admissions

Course Availibility

Open

Course specific Intake

Academics, GPA

Minimum GPA Level: 2.8-3.25

English requirements

IELTS: 6.5 TOFEL: PTE: 0

Course Duration

2 years

Tuition Fees

USD$ 18000.00

*Price shown is for indicative purpose, please check with institution

IMP Notes

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Location

Normal, Illinois

Scholarships

Here are some scholarship that are available at The Illinois State University.

Combined Adrienne Marshall English Scholarship and Barry Marshall Science Scholarship

Value of scholarship

Tuition Fee Scholarship

Application details:

For further details, please contact the university website.

Eligibility requirements
  • Be students at the Beijing Huija Private School;
  • meet all entry requirements normally applied to the English Language Bridging course and the Bachelor of Science1 course;
  • not be Australian citizens or permanent residents of Australia; and
  • be liable for international full fees.
Who can apply:

All international

Combined Adrienne Marshall English Scholarship and Barry Marshall Science Scholarship

Value of scholarship

Tuition Fee Scholarship

Application details:

For further details, please contact the university website.

Eligibility requirements
  • Be students at the Beijing Huija Private School;
  • meet all entry requirements normally applied to the English Language Bridging course and the Bachelor of Science1 course;
  • not be Australian citizens or permanent residents of Australia; and
  • be liable for international full fees.
Who can apply:

All international