The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students’ marketing communications skills and develop new skills in planning and implementing Integrated Marketing Communications campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.
CAREER OPPORTUNITIES
Graduates find employment in many areas of the marketing communications industry from ad agencies, to marketing departments, to charitable and government organizations, to smaller entrepreneurial endeavours. Job areas include:
Client Services Account Executive
Copywriter
Web Producer
Digital Analyst
Digital Media Specialist
Social Media Manager
Digital Marketing Manager
SEO and SEM Specialist, and more.
Ontario College Graduate Certificate
N/A
Open
January, May, September
Two or three year College Diploma or University Degree.
IELTS: 6.5 Overall with no band less than 6 TOFEL: PTE: N/A
1 Year
CAD$ 18386.66
*Price shown is for indicative purpose, please check with institution
N/A
Kingston
Here are some scholarship that are available at The St. Lawrence College.
Tuition Fee Scholarship
For further details, please contact the university website.
All international
Tuition Fee Scholarship
For further details, please contact the university website.
All international