Our fast-paced digital economy has created a demand for a technically skilled and resourceful business workforce. The future is digital and this skill set is critical since marketing and sales success depends more and more on digital strategies to attract new customers while retaining and strengthening relationships with current customers. If you’re ready to enhance your sales and marketing career with Customer Relationship Management (CRM) and Customer Experience (CX) strategies, this one-year graduate certificate is for you.
The Customer Relationship Marketing and Sales Management program will level up your sales and marketing skills with the knowledge and ability to understand CRM as a business strategy:

Learn CRM and CX best practices, strategies, tactics, tools and techniques
Understand the strategic thinking behind CRM to facilitate informed decision-making
Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc.
Study with the first college in Canada to provide Salesforce Social Studio licences for all students
Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process
Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community
Discover tactics for effective account development in sales and sales management


The Customer Relationship Marketing and Sales Management program provides the opportunity to ensure that students are ready for tomorrow’s economy. Based on the 2018 Skills Gap Study by Deloitte and the Manufacturing Institute, technical skills, digital literacy and competency are essential to success for today’s graduates.



Not only do our customer relationship management courses provide knowledge in CRM and CX, but there will also be an emphasis on:

marketing automation tools and how they provide important data on customer data;
social selling and social CRM expertise that is needed to meet this evolving future digital economy;
social media and inbound marketing tactics.