The Bachelor of Public Relations degree at MSVU (which recently celebrated its 40th anniversary) is known as the flagship undergraduate degree PR program in Canada. The Bachelor of Public Relations (BPR) is a four-year degree designed to prepare students to work and lead as strategic public relations professionals. The BPR curriculum emphasizes public relations as a central function of organizations, and features a focus on both theory and practice. Throughout the degree, students develop a knowledge base in relationship management, organizational leadership, ethical decision-making, and communication planning. Students also advance their skills in content creation and platform management, digital storytelling, audiovisual design, writing, public speaking, research, and campaign and project management. The BPR involves hands-on, work-integrated learning components in all required courses and a central feature of the degree is up to three paid work terms in industry through MSVU’s world-renowned cooperative education program. The combination of coursework and on-the-job training empowers students to become confident and competent graduates with the necessary skills and experience to advance and succeed as strategic professionals in a high-demand career specialty.

The BPR offers flexible delivery options, including in-person and online. Our work-experience stream is an attractive option for transfer students and/or those seeking an accelerated timeline.

Studying public relations at MSVU gives you the opportunity to:

train in a high-demand field and get a job right out of university
work in paid PR positions with up to 12 months of hands-on experience through our renowned co-operative education program
enjoy flexible degree delivery options with on-campus or fully-online program streams
flourish in a supportive environment with great professors and small class sizes
learn in-demand skills in areas like content creation, digital storytelling, and multimedia design.