Advertising professionals inform the public about goods and services and encourage audience action though advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design, and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising have diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.

Advertising graduates can work as account executives trying to make the successful pitch to clients, on the creative side of producing materials for media, or in analyzing and researching market trends and branding. Graduates can pursue careers in sales, marketing, media buying, or promotions. Some career possibilities include

Ad designer
Ad sales representative
Advertising account executive
Brand manager/market researcher
Copywriter
Creative/art director
Digital advertising strategist
Marketing director
Marketing materials designer
Marketing consultant
Media buyer
Media planner
SEO strategist
Social media/marketing strategist
Special events manager
Strategic planner