Learning at your own pace, you’ll develop a valuable communications skill set that will illuminate your career path to a management position in public relations. Experienced professors and industry professionals will lead as you explore how organizations create and maintain relationships with their publics. You will study communications strategies and learn how to communicate effectively, and manage internal and external forces to maintain and enhance reputations for all types and sizes of organizations. This is a growing business with lots of opportunities for graduates to work in their chosen field.

You will learn the ropes of the public relations industry through classes, labs, and hands-on assignments and gain the range of skills you need to be the great communicator, who so many employers are actively hiring. Areas of study in public relations include:

Public relations strategies
Media relations
Corporate Communications
Event planning and management
Writing for the web, social media, print, and broadcast
Communications research
Communications design
As a public relations student, it's your choice whether to attend classes in-person or virtually and move seamlessly between the two. All classes are streamed live over the Internet and recorded for viewing at a later time.

Cambrian College is a member of both the Canadian Public Relations Society and the International Association of Business Communicators. Students are encouraged to consider purchasing a student membership in these professional associations.

Program Highlights
8 months – 2 semesters
Delivered as a combination of online courses, classroom experiences, and practical experiences
Real-world experience from planning and executing community events that raise thousands of dollars to developing strategic plans for community clients
Courses cover all aspects of public relations, including communication strategies, event management, media relations, digital marketing, and more.

Graduates are prepared for positions in public relations and communications with a skill set that is relevant to many diverse fields in today's economy. For example, thousands of public relations practitioners the world over contributed to crucial communications surrounding the COVID-19 pandemic. Graduates may choose to open their own agency or perhaps to work at a large corporation or a grassroots not-for-profit. There is a wealth of opportunity for communicators across all sectors in this growing industry. Graduates will find employment opportunities as:

Social media coordinator
Communications officer
Event manager
Marketing communications manager
Digital media specialist
Strategic communications planner
Publicist
Media relations manager
Content marketing manager