The sheer volume and complexity of data at the fingertips of business gives rise to challenges that must be solved by tomorrow's graduates. Modern organisations are placing increasing emphasis on the use of data to inform day-to-day operations and long-term strategic decisions. You will explore the various origins of data and the methods to manage, organise and manipulate data within regulatory, ethical and security constraints. You will develop specialised skills in categorising and transferring raw data into meaningful information for the benefit of prediction and robust decision-making. You will gain the technical skills to harness the power of data through artificial intelligence and machine learning to develop innovative solutions to the challenges being faced by industry and governments. With a growing demand for data specialists in every sector, you will be equipped with the skills to optimise performance and add a competitive advantage.

In fiercely competitive markets where businesses are constantly striving to increase profit, reduce costs and provide exceptional customer value, the requirement for skilled data professionals is growing at a rapid pace. Graduates of this course may find careers as data analysts, data scientists, analytics programmers, analytics managers, analytics consultants, business analysts, management advisors, management analysts, business advisors and strategists, marketing managers, market research analysts and marketing specialists.