Things you'll learn to do
Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
Write marketing and communications plans.
Co-op experience
Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Mobile computing gives flexibility
Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Get access to resources from the Canadian Marketing Association
Logo for Canadian Marketing Association
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

Exclusive events and member pricing
Professional development opportunities
Exclusive content, including guides, whitepapers and research reports
Networking opportunities with the top marketing talent in Canada
CMA NXT postsecondary career planning resources
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

Additional information
"I learned more in eight months at Sheridan than I did in four years at university."

Our Marketing Management graduates often express sentiments like this. And it's easy to see why. You may learn theory at university, but at Sheridan you also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. Our program is primarily designed for non-business students, so in your first semester, you’ll learn the core skills you need to understand the basics of marketing. In the second semester, you'll move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing.

In this program, you’ll also:

Learn the key elements of digital marketing
Develop the skills to generate online content and navigation
Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials
Conduct marketing analytics and use it as background for a marketing plan
Develop and deliver sales presentations and marketing communications plans
Get prepared for the challenges of global marketing

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

Social Media Coordinator
Digital Marketing Coordinator
Search Engine Marketing Coordinator
Advertising and Promotions Planner
Advertising Account Coordinator
Assistant Product Manager