The Bachelor of Science in Marketing program is designed to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field. This program challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place. The marketplace is constantly changing—consumer preferences are shifting and technology is enabling advances in marketing communications and distribution methods. A successful marketing manager in this dynamic environment will need quantitative and qualitative analytical skills, and decision-making skills to diagnose problems, identify opportunities, and create effective strategies.

Bachelor of Science in Marketing graduates can pursue a marketing career in any business or organization that needs to market its goods and services, including goods manufacturers and service providers such as banks, non-profits, healthcare, hospitality, and legal firms.

Marketing graduates also have opportunities to work for agencies that provide marketing services, such as marketing research, branding, social media content, digital marketing, and marketing consulting. Marketing graduates also have opportunities to work for agencies that provide marketing services, such as marketing research, branding, social media content, digital marketing, and marketing consulting.