Learn modern strategies from industry professionals
Marketing isn’t just about promotions and ads. Learn how to build a marketing plan through market research, marketing strategy and working in tandem with all areas of a business. Sheridan’s marketing instructors bring passion and industry experience into the classroom while ensuring curriculum is constantly updated to meet current industry demands.

Specialize or diversify your marketing knowledge
In the first two years of your studies, you’ll build a solid foundation in general business fundamentals. Beginning in Year 3, you can choose from a range of electives, allowing you to specialize in one area of marketing or branch out across various fields. You’ll also put your new skills to work during a mandatory internship and optional co-op.

Collaborative and hands-on learning
Today’s work world has changed. Top employability skills now include critical thinking, collaboration across networks and leading by influence, communication and entrepreneurship. Our small classes and experiential learning approach promote the development of these skills through constant interaction with your professors and peers.

Get access to resources from the Canadian Marketing Association
Logo for Canadian Marketing Association
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

Exclusive events and member pricing
Professional development opportunities
Exclusive content, including guides, whitepapers and research reports
Networking opportunities with the top marketing talent in Canada
CMA NXT postsecondary career planning resources
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

Creative problem solving for the modern business world
Complement your Marketing Management degree with a unique certificate that demonstrates your ability to think creatively! In addition to your core BBA courses, you’ll have the opportunity to take different breadth electives that will enable you to obtain a Sheridan Board Undergraduate Certificate in Creativity and Creative Problem Solving. 50% of our June 2019 BBA graduates earned this optional certificate, which is endorsed by the State University of New York.

Courses in the certificate include:

Creative Leadership and Problem Solving
Applications of Creativity and Innovation
Group Dynamics and Creative Problem Solving Facilitation
Introduction to Studies in Creativity
Principles of Creative Problem Solving
Composition and Rhetoric
Specialized skills to set you up for success
As a graduate of this program, you'll be ready to meaningfully contribute and add value to the organizations and communities you serve.

You'll gain the skills you need through required courses such as these:

Becoming a Master Learner: an introductory course designed to provide you with the tools and strategies to help you succeed.
Undergraduate Competency Development: designed to develop your skill sets around the key competencies required to achieve success in business and society.
BBA Portfolio: create a career-ready showcase e-portfolio that chronicles your development of the BBA Undergrad Competencies.
Flexible learning options
Sheridan's marketing degree offers flexible learning options that fit into your busy life. You can choose to study part-time while you work or take a full-time course load. With morning, afternoon and some evening classes available, we make learning around your schedule convenient and simple.

Sheridan has been granted a consent by the Ministry of Training, Colleges and Universities to offer this degree for a seven-year term starting May 6, 2021 and subject to renewal thereafter. Application to the Ministry for renewal of the consent is a prescribed and cyclical requirement for degree programs at all Ontario Colleges. Sheridan will ensure that all students admitted to the Honours Bachelor of Business Administration program during the period of consent will have the opportunity to complete the program within a reasonable time frame. Credentials earned during the period of consent remain valid, even if Ministry consent to offer the program is withdrawn in the future. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g. acceptable to potential employers, professional licensing bodies, or other educational institutions).

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PBBAM
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FACULTY
Pilon School of Business

DESIGNATION
Honours Baccalaureate Degree

DURATION
4 years (8 semesters)

LOCATION
Hazel McCallion Campus

4180 Duke of York Boulevard, Mississauga

HELPFUL LINKS
Program Summary

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DEGREE ENTRANCE SCHOLARSHIP AVAILABLE
Once you’ve applied for admission to this program, we’ll automatically consider you for this award.

Graduates of Sheridan's Honours Bachelor of Business Administration – Marketing Management program will be ready for careers in a broad range of business-to-business and business-to-consumer marketing roles.

Here are some jobs you might find:

Account Manager
Market Research Analyst
Marketing Coordinator
Brand Manager
Sales Representative
Digital Marketing Coordinator
Marketing and Communications Specialist