The Graduate Diploma in Communication (Public Sector) aims to provide those people working in middle management at territorial authorities the opportunity to formalise their practical communications skills into a qualification and to gain a sound theoretical base on which to structure regular tasks. They may already be working in the communications field or another area within the council (supported by an undergraduate degree) which requires recognition of higher-level communication knowledge.

Graduates will be media-savvy communication practitioners who know the local government environment and understand how it works. They will be able to plan for internal and external change or crises utilising new media as well as traditional means. They will also be able to take a lead role in engaging with communities, managing events and protecting their organisation through adverse situations.

You will learn to:

Develop and maintain good relationships with local and national media
Plan for events, positive or adverse, which may impact on the local authority and its community
Advise senior management and Council when required
Utilise a variety of communication methods including new media
Be able to communicate effectively - internally and externally
Be able to keep pace with, and communicate changes in local government
The Graduate Diploma/Certificate in Local Government has now been changed to Public Sector. These changes have been made to reflect changes to both cultural and communication environments and the market place for communication professionals. If you are part way through this qualification, please see the attached transition table to see what papers you need to complete. If you are not sure, please contact the course administrator for assistance.

Find out more about the changes to the Bachelor of Professional Communication and its associated Graduate Certificates and Degrees, please click here

The qualification prepares graduates for employment or employment advancement in communications roles in the public or private sectors.