Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries. Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies. Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections). This demand puts you in a strong position to choose from a diverse range of roles and areas including: advertising, consumer advocacy, customer experience officer, customer journey expert, customer insights analyst, touchpoint and engagement designer, insights data translator, digital marketing director, market and consumer research, communications manager.