In a complex and changing world, effective communication is one of the most powerful tools to connect with people, pursue truth and inspire change. When you study a Bachelor of Communication at Deakin, you’ll learn how to craft content that resonates with your audience across print, digital, audio and video platforms. Whether you’re breaking a critical news story, writing a press release, creating a national campaign or running a high-profile event, you’ll create persuasive messages that move people to action. You’ll develop specialised industry skills, with the option to major in the following areas: - advertising - digital and social media - journalism - public relations. Along with your major, you’ll personalise your degree with minors in complementary study areas, like integrated communication, creative advertising, photojournalism, Indigenous studies and more.

With humans constantly processing more information than ever before, communication play a pivotal role in shaping what people care about. Clear and compelling communication is an influential tool that is highly sought-after across sectors and industries, impacting everything from public opinion, education, politics and social justice issues. When you study a Bachelor of Communication, you walk away with a diverse range of in-demand and highly transferrable skills that employers are looking for. You’ll have the critical skills to work across industries, worldwide. Your future career could see you working in private, public, or non-profit sectors, be it a newsroom, a top agency or digital start-up, or even as an entrepreneurial self-starter. Our graduates go on to excel in roles such as: account manager advertising art director brand specialist copywriter digital creative digital marketer or media specialist editor journalist marketing communications strategist media researcher or planner public relations professional publisher social media manager