Discover the skill set to become an expert marketer. Let your creative juices flow and discover innovative ways to find, build and serve markets for products and services.

Gain a strong foundation in all aspects of business, including accounting, finance and business information systems.

In the upper years, you will delve into marketing with courses in behavioural marketing, strategic marketing and marketing research.

Choose from electives including sales management, Internet marketing and international marketing.

The marketing concepts and principles you will learn are of particular importance to small businesses and new business ventures.

Marketing refers to the set of activities needed to find, build, and serve markets for products and services. Students of marketing will acquire analytical tools from economics, mathematics, statistics and the social and behavioural sciences. A major in Marketing is useful for such positions as account representatives, brand managers, advertising executives and market researchers. Marketing majors may find employment in the private sector, in non-profit organizations, and in government. Marketing concepts and principles are of particular importance to small businesses and new business ventures.

The minimum requirement for a Bachelor of Commerce with a major in Marketing is 120 credit hours.

Career Paths
Brand manager
Advertising executive
Market researcher