Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). You will develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. To thrive in increasingly professionalised sporting organisations, you'll learn how to manage the business side of sport, with specialised training in sport marketing, finance, management and law. You can also expand on your business expertise by completing a complementary business major. When you join the longest-running sport management course in Australia, you'll gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Geelong Football Club, Deakin Melbourne Boomers and Netball Victoria will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.

The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Career opportunities include: Advertisement and sponsorship consultant, Commercial partnership administrator, Competitions coordinator, Corporate partnerships coordinator, Event operations coordinator, Facility manager, Media and marketing manager, Player agent, Professional players’ manager, Public relations officer, Sport analyst, Sport management consultant, Ticketing and engagement coordinator.