Our Bachelor of Business Administration (BBA) program combines professionally oriented business courses with studies in social sciences, humanities and mathematics and science.

A combination of case studies, experiential learning, small classroom lectures, group projects and independent work will help you develop key business skills, including oral and written communication skills; ethical, analytical and problem-solving skills; and critical reasoning skills. These skills are in high demand from employers.

You may tailor your degree to meet your personal goals. In your first two years, you’ll receive a solid foundation in the functional areas of business along with knowledge of the Canadian and global business environment through a core set of courses. In your final two years, you’ll prepare to meet your professional goals by having the option to focus on one of 10 different areas of concentration:

Accounting*
Entrepreneurship
Finance
General Management
Human Resource Management
Information Systems
International Business
Marketing
Operations Management
Public Administration
*The BBA program (Accounting concentration) provides a broader managerial degree with a more limited focus in accounting. The BBA program meets some, but not all, CPA requirements. The BAcc program is designed for students intending to pursue a professional accounting designation and includes all university courses required by CPA Ontario (Chartered Professional Accountants).

Our Business Administration Co-op students complete work terms with major companies in Canada and abroad. You’ll enrich your academic studies by applying the concepts you have learned in class to your work experience. You may sample a variety of work placements to develop a greater awareness of your future career path and interests. Visit brocku.ca/ccee/co-op-education for more information.

Commercial account manager
Director of information services
HR analyst
Product marketing manager
Investment banker