The Bachelor of Arts in Business Communication (BA) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Class Profile
UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

Course Structure
The Bachelor of Arts in Business Communication (BA) program is an interdisciplinary set of courses designed to provide core skills in writing, communication, research, and team performance. There is also a focus on the understanding of media and communications and how they function in the contemporary business world.

Learning Methods
The BA program focuses on many different forms of media. There is a strong focus on how media and communications function in the contemporary business world.
• Lectures and class discussions
• Studying academic literature
• Analysis of case studies
• Practical team tasks

Graduates of the BA program will be able to:
• Learn to evaluate and integrate all types of business communication.
• Demonstrate research techniques and methodologies.
• Create ethically and legally sound content for a variety of markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication methods to business problems and contexts.