The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal, and problem solving skills) in addition to the development of specific business knowledge and skills.

Majors available for the Bachelor of Applied Management programme:

Applied Marketing (this page)
Applied Management
Event Management
Human Resource Management
Project Management
Occupational Health and Safety
Agribusiness Management

Graduates of the Bachelor of Applied Management with an Applied Marketing major will critically analyse marketing strategies and apply marketing concepts to justify solutions to complex scenarios. These include formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes. They will use reflective practice to inform problem solving, critical review and the communication of information to both lay and expert audiences.

Graduates will be qualified to work in a range of marketing applications, including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management, and key account management.