BA Public Relations and Advertising

Duquesne University
U.S. News: 151

Course Info

Summary

Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.

Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.

Throughout the program, students will be able to:

Create a wide variety of advertisements for magazines, newspapers and TV.
Manage advertising and public relations campaigns.
Create campaigns for nonprofit institutions.
Plan events.
Understand and apply international advertising and public relations media needs.
Account for cultural differences and how they impact advertising or public relations.

Career Outcomes

About Course
Course Credential

Bachelor

Application Deadline

Rolling Admissions

Course Availibility

Open

Course specific Intake

Rolling Admissions

Academics, GPA

3

English requirements

IELTS: 6 TOFEL: PTE: 48

Course Duration

4 years

Tuition Fees

USD$ 41892.00

*Price shown is for indicative purpose, please check with institution

IMP Notes

--

Location

Pittsburgh, Pennsylvania.

Scholarships

Here are some scholarship that are available at The Duquesne University.

Combined Adrienne Marshall English Scholarship and Barry Marshall Science Scholarship

Value of scholarship

Tuition Fee Scholarship

Application details:

For further details, please contact the university website.

Eligibility requirements
  • Be students at the Beijing Huija Private School;
  • meet all entry requirements normally applied to the English Language Bridging course and the Bachelor of Science1 course;
  • not be Australian citizens or permanent residents of Australia; and
  • be liable for international full fees.
Who can apply:

All international

Combined Adrienne Marshall English Scholarship and Barry Marshall Science Scholarship

Value of scholarship

Tuition Fee Scholarship

Application details:

For further details, please contact the university website.

Eligibility requirements
  • Be students at the Beijing Huija Private School;
  • meet all entry requirements normally applied to the English Language Bridging course and the Bachelor of Science1 course;
  • not be Australian citizens or permanent residents of Australia; and
  • be liable for international full fees.
Who can apply:

All international