Learn the essentials of advertising and marketing communications
Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

Work with industry-standard marketing and advertising technology
You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Learn from industry professionals in a hands-on environment
Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

Easily transfer to a three-year advanced diploma
If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.

Get access to resources from the Canadian Marketing Association
Logo for Canadian Marketing Association
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

Exclusive events and member pricing
Professional development opportunities
Exclusive content, including guides, whitepapers and research reports
Networking opportunities with the top marketing talent in Canada
CMA NXT postsecondary career planning resources
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”

– Victoria Morris, Head of Investment, m/SIX Communications Canada

Sheridan's Advertising and Marketing Communications graduates are highly regarded for their sound understanding of advertising and marketing communications strategies and tactics, well-rounded business skills and high level of professionalism. You'll be well-equipped to begin an exciting career!

Here are some jobs you might find:

Communications Specialist
Assistant Digital Buyer
Assistant Media Buyer
Assistant Media Planner
Assistant Programmatic Buyer
Campaign Manager
Digital Account Manager
Digital Marketing Coordinator
Digital Account Coordinator
Digital Content Coordinator