Prepare for a career in advertising
In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising and marketing communications campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency or marketing department.

Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Create an integrated marketing communications campaign
Set your business objectives. Research your target audience. Learn how advertising and marketing communications can influence consumer behaviour. Then, use industry-standard software to create an integrated advertising campaign that combines traditional, digital and social media strategies. As an advertising professional, you’ll understand target markets and develop messaging that speaks to the consumer.

Get access to resources from the Canadian Marketing Association
Logo for Canadian Marketing Association
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

Exclusive events and member pricing
Professional development opportunities
Exclusive content, including guides, whitepapers and research reports
Networking opportunities with the top marketing talent in Canada
CMA NXT postsecondary career planning resources
This program meets the educational prerequisite needed for entry to the CMA's Chartered Marketer program.

Develop skills in advertising and marketing
In this program, you'll also learn to:

Produce and deliver professional campaign pitches.
Develop and communicate a product’s brand identity.
Solve complex marketing communications challenges.
Manage brand activities through social media messaging.
Design creative advertising.
Plan media selection and placement for traditional and digital media platforms.

Graduates of our Advertising – Account Management graduate certificate program go on to rewarding careers in advertising management.

Here are some jobs you might find:

Advertising Account Executive
Advertising Account Manager
Digital Strategist
Digital Content Manager
Social Media Community Manager
Media Strategist/Media Buyer/Media Planner
Project Manager
Communications Specialist